The Esports Foundation and adidas officially announced on Thursday, July 30 a partnership that makes the German brand the official kit supplier of every delegation competing in the first edition of the Esports Nations Cup, which begins on November 2, 2026 in Riyadh.
It is one of the most concrete bridges ever built between traditional sport and competitive esports. As Official Kit Partner and Global Partner of the ENC, adidas will design and produce the competition apparel of more than 100 countries and territories. In total, some 2,000 players and coaches will receive custom-tailored jerseys and tracksuits, designed to reflect the national identity of each delegation. The jerseys will be unveiled in the coming weeks, at esportsnationscup.com/jerseys.
The Esports Foundation stresses the symbolic weight of the jersey.
National team jerseys carry identity, pride and the ambition of an entire country or territory. By partnering with adidas, one of the most iconic brands in global sport, we are giving esports athletes the opportunity to represent their nations on the world stage with the same sense of meaning and prestige seen across traditional sport. This partnership will help the Esports Nations Cup create powerful national moments and inspire a new generation of players and fans.
— Mohammed Al Nimer, Chief Commercial Officer, Esports Foundation
