The org's VALORANT and R6 teams are switching to ROG peripherals for practice and competition. Beyond the hardware sponsorship, the deal includes co-branded content and exclusive quests on Club9, the org's fan loyalty platform.
Jonathan Tran, Cloud9 President:
"By integrating their cutting-edge FPS peripherals and technology into our training and matches, we are providing our athletes with the next-generation tools necessary to redefine the limits of performance."
Kris Huang, Head of the ROG Committee:
"By equipping Cloud9's athletes with cutting-edge ROG gear and technology, we are not only supporting their competitive journey, but also creating new ways to connect fans with the energy and ambition that define esports today."
A classic peripherals-for-visibility deal, though the Club9 integration shows that orgs now need to monetize fan engagement as leverage for their sponsors, beyond mere logo exposure.
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