G2 Esports has officially announced a partnership with McDonald's Germany, which becomes the presenting partner of its League of Legends academy team in the Prime League, G2 NORD. The deal also funds the return of
The logo and the iconic "ich liebe es" slogan will appear on both rosters' jerseys. McDonald's and G2 are also planning a year-long content series built around Niklot "Tolkin" Stüber, with a focus on behind-the-scenes access and player storytelling.
Formed in early 2026 through the partnership between G2 and NORD Esports, the academy structure made an immediate impact in its debut split, claiming the Prime League Winter title.
Alban Dechelotte, CEO of G2:
"With McDonald's Germany as the presenting partner of G2 NORD, we're not only strengthening our competitive ecosystem in the region, but also reinforcing our belief in building a more inclusive future for esports. The revival of G2 Hel is a major step in that direction, and we're proud to work with a partner that recognizes the importance of supporting women in esports and investing in long-term progress for the industry."
On the women's side, G2 Hel is back in action after a financial hiatus. The team had dominated the European women's LoL scene before being put on pause due to a lack of funding. Its return to Game Changers — the circuit Riot is pushing as a development pathway for pro female players — reflects G2's stated ambition to put women's representation back at the heart of its competitive project.
Stijn Mentrop-Huliselan, CMO of McDonald's Germany:
"McDonald's has always been about bringing people together. Gaming is one of the most vibrant topics out there today, uniting fans worldwide. So this partnership is a natural fit for us and is built on a simple belief: community first. We're proud to support G2 Nord and to celebrate the return of G2 Hel – a strong signal for equity, visibility and inclusion in esports. "
An announcement video produced by G2, featuring Jankos, Sola, Tolkin, Caltys and the NORD roster, accompanies the launch of the collaboration. Agency Scholz & Friends led the creative side on behalf of McDonald's.
Ça cumule les sponsors pas étique chez G2, mais pas étonné venant de cette structure. W LebronHajj