Chinese manufacturer realme has signed a sponsorship agreement with Fluxo W7M, one of Brazil's most powerful esports organizations. The brand aims to establish itself as the go-to smartphone for the country's mobile gamers.
realme is betting on mobile gaming in Brazil. The manufacturer has struck a commercial partnership with Fluxo W7M that puts its logo on the jerseys of all the club's competitive divisions. The deal also includes content produced with the organization's creators and the integration of two smartphones, the realme 16 Pro+ and the realme 16 5G.
Its phones will appear in streams, behind-the-scenes content and influencer campaigns designed to showcase their in-game performance. The idea is to show them in players' hands, in real-world conditions.
Replicating the Asian model in Latin America
The deal is part of a broader strategy. realme already has a strong presence on the Asian esports scene, notably through its partnerships with publisher MOONTON around Mobile Legends: Bang Bang. It was even named the official smartphone of the M7 World Championship. With Fluxo W7M, the brand aims to repeat that success in Latin America's leading mobile gaming market.
For Fluxo W7M, it's a major new partner following the agreement signed earlier this year with Japanese sportswear brand ASICS, which led to a co-branded apparel collection.
