Premium internet café brand REDFORCE PC ARENA announced on 30 July that it has signed an official sponsorship agreement with the LCK Challengers League (LCK CL).
Co-owned by Nongshim RedForce, an LCK club, and BNM Company (an internet café operator), the brand is thereby expanding its footprint in esports sponsorship.
The new REDFORCE venue in Jonggak recently opened with 200 stations. It is directly connected to CCHZZK LoL PARK, the arena that hosts LCK matches. The site also houses a large viewing lounge.
On the food and beverage side, BNM Company has acquired all shares in XO Food Village, a specialist in the sector: the resulting signature menu items will be served at REDFORCE PC ARENA locations as well as at viewing parties.
Helping Challengers League players, whose potential is immense, to showcase their talent is in my view the path to shared growth between the esports industry and the internet café sector
said Seo Hee-won, CEO of BNM Company.
"We will continue this support by combining the Jonggak venue, our in-house F&B offering, and the hardware expertise of QNIX, which we have just acquired."
REDFORCE PC ARENA is also set to pass the 160-venue mark in South Korea, with the aim of multiplying its points of contact with esports competitions while boosting its franchisees' revenue.
