Team Liquid and Alienware, Dell Technologies' gaming brand, have confirmed a five-year extension of their historic collaboration.
The longest-running partnership in the industry now runs through 2031 — with further extension options — and will ultimately bring the relationship between the two entities to twenty years.
Fifteen years together, and five more
The announcement comes as Alienware celebrates its 30th anniversary and 15 years alongside Team Liquid. Two milestones the organizations have chosen to mark by reaffirming a shared belief: esports.
What began as a hardware supply relationship has grown into a full strategic collaboration spanning performance testing, product development, content creation, global events and naming rights.
When we first started with Alienware, esports was still a dream. We didn't know where it would take us, but it was a blessing to have a partner that believed in both the dream and in us as an organization. This renewal celebrates the triumphs we've shared, the records we've broken, and the institutions that we've built together. Moreover, it declares that our ambition is stronger than ever.
Steve Arhancet, Co-CEO of Team Liquid
