Team Vitality has announced a multi-year partnership with FYZIO, the new sports nutrition brand launched by Laboratoires Gilbert. Under the agreement, the club's players will have year-round access to the nutritional supplements and hydration ranges developed by the French pharmaceutical group. The deal notably covers the club's LEC, LFL and Rising Bees rosters.
FYZIO is a newcomer to the sports nutrition landscape. It is backed by Laboratoires Gilbert, a French pharmaceutical player generating over €230 million in revenue and well-known to the general public for products such as Physiodose. The launch of this range dedicated to athletes marks the group's diversification into the performance market.
The brand had already made a name for itself in esports a few months ago through its partnership with Gentle Mates, which focused in particular on making the club’s players available for research and development, providing dedicated support for their athletic performance, as well as content creation and the inclusion of the FYZIO logo on the jersey.
For Team Vitality, the agreement complements an already well-developed player support framework. Nutrition and hydration have become a topic in their own right in professional esports, where training sessions and competitions demand endurance, focus and consistency over extended periods.
The club positions this partnership as part of its stated strategy to build a complete performance ecosystem around its athletes.
