Gen.G Esports has announced an official partnership with OTOKI, the South Korean food industry giant, rebranded from Ottogi to Otoki in March 2025 as part of a global rebrand targeting international markets. The group, best known for its Jin Ramen, reports $2.58B in revenue, a market cap of $974M and approximately 3,460 employees.
The collaboration between the two entities is not new. OTOKI was already present at GGX, Gen.G's gaming venue in Seoul opened in June 2025, through the "OTOKI G.ROUND" lounge offering exclusive signature menus.
The deal is part of OTOKI's broader internationalization strategy. CEO Hwang Sung-man has set a target of 1.1 trillion won in export revenue by 2030, leaning notably on young, digitally engaged audiences — exactly the core demographic of esports and Gen.G.
