G2 Esports has unveiled the G2 Performance Lab, a research and innovation platform backed by Red Bull. The initiative aims to embed scientific methods within the organization's competitive teams and to share its findings with the wider industry.
The project is led by Ismael Pedraza-Ramirez, a performance coach and researcher specializing in esports psychology, notably affiliated with the German Sport University Cologne, where he has co-authored several studies on mental health and coaching in competitive gaming. He works under the supervision of Julius Ylänne, a G2 executive responsible for steering the organization's performance strategy.
Based in Berlin, the lab is built around four pillars:
- Coaching and coach development
- Training design and delivery
- Player development
- Performance health and support systems.
The stated ambition is to extend these learnings to G2's 14 rosters, which do not all have full-time dedicated performance coaches, and to contribute to the sector through academic publications and conferences.
