After a year of collaboration with the organisation Team Vitality, Nescafé Latte is sharing its business performance indicators.
In a LinkedIn post, Team Vitality presents a review of its partnership with Nescafé Latte, launched in early 2025 under the "Ready to Level Up" banner. The results: the Lac Léman based brand is now the only one in the latte segment, aside from private labels, to gain market share in France in 2025.
Brand awareness jumped 44% (1) among esports fans who recalled the partnership, according to a survey of 1,400 respondents aged 17 to 44. On the distribution side, Nescafé Latte expanded its store listings across 7 of France's 9 main retailers. The number of buyers doubled over the past twelve months.
The campaign was nominated at the Esports Awards in the "Best Marketing Campaign" category, driven by the creation of an exclusive Rocket League map for the World Championships.
Justine Thomas, Product Manager for Nescafé Latte, commented on the results:
"The collaboration between Nescafé and Team Vitality has established itself as a strategic lever to position the product at the heart of esports communities and build brand affinity among 18-to-35-year-olds."
I didn't saw this article neither, sorry LebronHajj