The Korea e-Sports Association announced the programme on 1 August. It runs from 10 to 14 August at Dongyang University's North Seoul campus in Dongducheon, and it is open to high schoolers from Korea and Japan in any of their three years. Twelve places go to each country. Everything on site is paid for by the association — students travelling from Japan cover their own flights.
The stated aim is career exploration. KeSPA wants teenagers who like esports to see what the jobs around it look like before they have to choose a path.
Five days of industry work
The five days are built around a set of skills rather than a syllabus. Students leave with:
- A read on where they fit. An aptitude test on the opening day points each student towards the industry roles that match their profile, and the campus tour and department introduction give them a sense of what studying esports actually involves.
- The basics of branding. Teams build an identity from scratch, then produce their own merchandise design and a team poster.
- Media fundamentals. News writing and interview technique, taught as craft — how a story gets built and how a question gets asked.
- Communication under pressure. Team communication theory paired with a session on digital citizenship, applied straight away in a Valorant friendly.
- Working English. Every workshop, every presentation and every team discussion runs in English, with a Korean and a Japanese half who have no other shared language to fall back on.
- Presenting work to a room. The camp closes with each team showing what it produced across the week.
There is also a day out of the classroom, spent visiting esports facilities and attending a live professional match.
